If you are looking to grow your business, you will have to use twitter as  social media platform. The twitter feed is the best way to get your message across to an audience you feel can be your potential clients.

There are specific guidelines which you need to follow to make sure you are using the proper social marketing strategy. Handling twitter can be tricky, but if you have the knack for it, then you can easily succeed in your purpose.

There are a few points which you have to observe to make sure you are using twitter correctly. Moreover, there are a few things you have to avoid, which can damage your reputation.

To make the matters easy for you, here a few do’s and don’ts which you have to observe for a successful twitter marketing.

Do’s of Twitter as a Marketing Tool:


1. Profile Optimization:

You will have to optimize your biography, choose a suitable profile picture. Fill in your bio, choose a profile image, and then select a header image. You have made your profile in such a way to make it more searchable by using keywords. You can add a link to promote a business page.

Twitter has extra space so you can put in more links, which will be advantageous to you. You can also use it to endorse new blog post or products which will help in sales. You can also add helpful links. It will help you in increasing the traffic on your profile.

2. You Have to Post Consistently:

If you are using social media for marketing, you have to keep one thing in mind. The social profile requires a consistent number of posts and presence. Your followers will notice you a lot, and this will keep you visible in front of the people.

You can share a wide assortment of things on your profile. You can share from other competitors who are leading the industry. To include the people in your businesses, you can post pictures of behind the scenes. There can be stories about your employees, showing how hard they work and how you show your appreciation.

If you want to increase the traffic, you can share relevant topics, and share new ideas. Try sending tweets at different times of the day to see when you get the most retweets or comments.

You can use polls to generate interest in the peoples. They can give you useful inputs as well. At the start, you may not have an overwhelming response. But soon enough, you will become popular that people will start reposting your tweets.


3. Careful Planning:

You will have to do careful planning. If you wish to extend the scope of your company, then you will have to make a concrete plan. The consideration has to be made as far as marketing on twitter as social media platform is concerned.

You will have to keep track of all the latest trending topics, popular hashtags, and captions. You have to be careful to post wisely and promptly. Try to keep a certain amount of time between two posts. You do not want to engulf your followers with too many posts.


4. Use Twitter as Social Media Platform Advertisements:

One of the things you can so to get your message across to the relevant people is by using the twitter ads. They will help you target a specific audience. You can get a particular hashtag which will be beneficial to you.

The other good things about using twitter ads are that you get ahead of your competitors. You have a working knowledge of how they are operating a successful business, and you can apply the same techniques.

DON'Ts of Marketing via Twitter:

1. Do not be Self-centered:

If you want a thriving twitter account, remember not to make it all about you. If you start posting things which are solely concerned with you or your business, then people get annoyed. You can post about different interesting topics that your followers will find amusing.

You do not necessarily have to choose a topic which is similar to your niche. There are a lot of things you use to increase the traffic on your page. It will keep your target audience engaged, keep their interest in your account alive.


2. Tweeting without Research:

Whenever you are posting some fact always make sure to fact check it first. If you start posting random things which have no background than you lose your credibility. If you are not sure about it then, it's better not to post it.

It is better to avoid serious issues, as different people have varying opinions about it. You do not want to end up in the middle of an argument. Moreover, if you are going to talk about a trending topic which is sensitive, then try to be diplomatic.

3. Avoid Auto-commenters:

If you start using auto answering, then the post becomes robotic and almost lifeless. It will work for some time, but in the long run, it will deter your followers and make your page boring.

It will seem as if you are not interested in the comments of the followers. The whole thing will feel like spam.


When you are using twitter as social media platform, you have an excellent chance of building your business. It has a lot of users, so you are sure to reach the desired market. Since the demographics of the twitter user varies so, you can easily reach different age group of peoples.

If you want to increase your knowledge about creating organization pages on other social media platforms like LinkedIn, read Create  Organization Page on Social Media Platform LinkedIn